Selling Rock ‘N Roll to the PTA
You will be arranged in groups of four. Each group is to consider itself a "company" that has excess items to sell. Each group will pick an item to "market" and an audience around which the advertising must center.
In your groups, you must discuss the selling qualities of the item and the uses that the item would have for the target group. Make a list of these uses.
Next, you will compose a letter designed to persuade the target group to buy the item. The letter should be typed.
Your group will also prepare an ad, an appropriate slogan and a brochure of the features of the item you are to marker. Plan on "showing off" your end results to the class. Remember to always consider your audience. Be funny, be creative – I can’t wait to see the results!! Have fun!!
We will follow the tentative schedule:
Day One: Introduction/orientation; work in groups to discuss the selling qualities of the item - - the list is due at the end of the hour.
Day Two: In groups, compose your letter—rough draft due at the end of the hour.
Day Three: Finalize your letter; work on your ad; prepare a slogan.
Day Four: Work on brochure.
Day Five: Finalize brochure if necessary and present marketing items to the class.
Items
Purple and green striped denim overalls
Peppermint patties
Hot rollers
Eyeglass frames (with no lenses)
Empty coke aluminum cans
Groups
Harley Davidson Motorcycle Club
Parolees from the Ohio minimum security prison system
Members of Early Morning Bird Watchers of Greater Utah
Chamber of Commerce of Riptide, Michigan
The executive committee members of the Retired Coaches of America